Head of Growth Marketing

REMOTE WORK POSITION ONLY

About us:

Mister Jones is a fast-growing direct-to-consumer ecommerce brand. Our mission is to do good in the world by empowering people to look, feel and sleep their best with innovative health & beauty products that actually work.

About the opportunity:

We’re en route to becoming a global health and wellness brand set to help over 1M people and hit the $100M mark over the next 5 years. This is a unique and rare opportunity to build a team of talented individuals around yourself and join a fun, high-growth, rocketship-type company that doesn’t just sell widgets but also genuinely cares about the impact it’s making on our customers' lives.

About the position:

Growth-oriented marketer. Results-driven e-commerce expert. Analytics ninja. Passionate about all things digital and thinks outside the box.

Does that sound like you?

We’re looking for a Chief Problem Solver to head our Marketing Team – an exceptionally organized and data-driven marketer to grow our direct-to-consumer brand through CRO, paid media, and omnichannel marketing. The ideal candidate for this role has experience growing and scaling a DTC brand to 8 figures and beyond.

You’ll be both managing the team while also getting in the weeds yourself to execute. You’ll report to the CEO and be responsible for leading direct-to-consumer growth and heavily influencing our product direction.

To be successful in this role you will be wearing many hats. You’ll not only be a tactical implementor but also a strategic thinker. You’ll be able to zoom in and out, both manage a team and get in the weeds to make it happen.

This is a high growth role with a big opportunity. You’ll have the autonomy & flexibility to make your ideas a reality. We’ll pass you the ball and it’s yours to run with.

Please note: This is a full-time, remote (work from home), in-house position.

Had you been with us last year you would have:

• Hired, trained, and mentored talented and driven marketers to foster their personal and professional growth
  
• Strategized and led 600+% growth in the first half of 2020 Managed and optimized a 6-figure monthly marketing budget, primarily paid social (Facebook and Instagram Ads)
  
• Built a team of expert freelancers to support business growth (media buying, CRO, Copywriting)
  
• Analyzed large sets of data to come to actionable conclusions to better understand consumer behavior, influence product direction, and drive DTC growth
  
• Helped build team culture and enjoyed cultivating meaningful relationships with like-minded individuals
  
  

What you’ll do as Head of Growth Marketing:

• Partner closely with and report to CEO with P&L ownership for director-to-consumer eCommerce
  
• Own paid digital channels to drive DTC growth, including Facebook Ads, Google paid search, Youtube, and other ad channels, with the goal of growth and maximizing ROI
  
• Own acquisition, retention, and all e-commerce analytics (LTV, AOV, CAC) to maximize ROI and customer experience
  
• Utilize a data-driven approach to run marketing experiments, implement attribution models and KPIs/reporting systems to support business decisions
  
• Build your own team of 10+ people to fuel the growth of our DTC e-commerce
  
• Influence product direction – determine product needs and make adjustments to current products, pricing, etc. to grow the brand
  
• Drive a roadmap of channel optimization via creative testing, CRO, targeting refinement, and validate new channel opportunities
  
• Ideate new creative angles, strategize implementation, and lead a team to execute them

Here’s our milestone roadmap for 2021:

• Launch into USA & UK markets early 2021
  
• Launch into Canada mid/late 2021
  
• Develop the product identify for two new products which are currently in production
  
• Develop & launch two additional products
  
• Build our small but mighty team from 5 to 15
  
  

To be a good fit for this role, you must have:

• 3+ years of relevant experience with DTC eCommerce, paid acquisition, marketing analytics, CRM (Klaviyo preferred), and web platforms (Shopify preferred)
  
• Experience with Facebook Ads, Google Ads, and Google Analytics Experience managing 6 figure monthly ad spend in Facebook ads
  
• Experience with Excel and the ability to use data to influence key decisions
  
• Grown a DTC e-commerce brand to 8 or 9 figures primarily via paid acquisition
  
• Experience and demonstrated ability to hire and manage a team
  
• A good eye and strategic mind for branding and good creatives
  
• Ability to be strategic and tactical – be able to zoom in and out, both manage a team and get in the weeds to make it happen
  
• A growth mindset and an obsession with personal development and learning from the best brands and thought leaders
  
• A strong desire to build a network of other great practitioners
  
• Experience with customer retention (experience with consumable/subscription product is preferred)
  
  

We hire the best, regardless of their location:

We believe flexibility in where you work leads to better performance and happiness. Performance and attitude is the most important aspect of this job, not clocking hours in the office or water cooler politics.

Want to set up a home office to avoid the morning commute and stay close to the family? Want the ability to hit the gym whenever you want? Fine with us. As long as you can work on an AU timezone, we’re cool with it.

Unlike other jobs, we don’t believe that what you do should dictate where you live.

We’re looking for people who can demonstrate they hold themselves to a higher standard in everything they do because with great flexibility comes great responsibility.

All this flexibility doesn’t mean we’re not a close-knit team… For your first month, you’ll be working side-by-side with the CEO/CMO, and after that, you’ll have daily meetings and annual retreats to make sure we’re growing stronger as a team (we’re shooting to the Maldives for our next annual retreat *pending COVID).

We hire characters, not positions:

We’re a small company with big aspirations, we work hard (and have a LOT of fun) while making it happen. If you have what it takes as an individual - in other words, if you’re a consistent high-achiever in everything you do in life - then you'll fit in well at our company.

What's in it for you?

Here’s your chance to get in on the ground level and build a global brand while receiving competitive compensation, performance-based bonuses, and the opportunity for equity down the road.

You’ll have the flexibility to choose your hours and can work from anywhere you feel most productive.

You’ll build a lead team of people who’ll support you and the business's success.

You’ll have access to world-class training/mentoring as you see fit.

How to apply:

No exceptions - in order to apply please provide the following.

1) Write a COVER LETTER addressing the following questions:

 a) Why do you think you're the “World-class Head Of Growth” we’re looking for?

Describe why you’re a consistent high-achiever. Give SPECIFIC examples of past achievements and/or accolades related to your successes. (TIP) Treat this like an elevator pitch.

 b) Explain what you're doing work now and why you’re looking elsewhere.

 c) Describe your proudest achievement as a marketer.

 2) Create ONE document (PDF) that contains both your custom cover letter and your resume.

Cover letter first, resume second. Portfolio may be included as a separate PDF.

 3) Email your custom cover letter & resume to [email protected]

 Ensure your email body includes the response to question a) from your custom cover letter.

 *PS: Use the subject line “[Full_Name], the growth marketer you’re waiting for”