Head of Marketing

REMOTE WORK POSITION ONLY

About us:

Mister Jones is a fast-growing direct-to-consumer ecommerce brand. Our mission is to do good in the world by empowering people to look, feel and sleep their best with innovative health & beauty products that actually work.

About the opportunity:

This is a unique and rare opportunity to get in on the ground level of a high-growth company where you'll play a pivotal role in building a global brand.

You'll own all of marketing, build a team of superstars and have fun while doing it!

Best of all, you'll be marketing products that have a positive impact on peoples lives, with a company the genuinely cares the consumer.

About the position:

Growth-oriented marketer. Creative Strategist. Results-driven ecommerce expert. Analytics ninja. Passionate about all things digital, branding and thinks outside the box. 

Does that sound like you?

We’re looking for a Chief Problem Solver to head our Marketing Team – an exceptionally organized and data-driven marketer to grow our direct-to-consumer brand through paid media, omnichannel marketing & CRO.

The ideal candidate for this role has experience growing and scaling a DTC brand to 8 figures and beyond. 

You'll need experience in both creative strategy/direction in addition to managing the tactical implementation of an omnichannel marketing funnel.

You’ll be both managing the team while also getting in the weeds yourself to execute. 

You’ll report to the CEO and be responsible for leading direct-to-consumer growth and heavily influencing our product direction and brands evolution. 

To be successful in this role you will be wearing many hats. You’ll not only be a tactical implementor but also a strategic thinker.  

You’ll be able to zoom in and out, both manage a team and get in the weeds to make it happen.

This is a high growth role with a big opportunity. You’ll have the autonomy & flexibility to make your ideas a reality. We’ll pass you the ball and it’s yours to run with. 

Please note: This is a full-time, remote (work from home), in-house position.

Had you been with us last year you would have:

• Hired, trained, and mentored talented and driven marketers to foster their personal and professional growth
  
• Strategized and led 800+% growth in the first half of 2020 Managed and optimized a 6-figure monthly marketing budget, primarily paid social (Facebook and Instagram Ads)
  
• Built a team of expert freelancers to support business growth (media buying, CRO, Copywriting)
  
• Analyzed large sets of data to come to actionable conclusions to better understand consumer behavior, influence product direction, and drive DTC growth
  
• Helped build team culture and enjoyed cultivating meaningful relationships with like-minded individuals
  
  

What you’ll do: 

• Partner closely with and report to CEO with P&L ownership for director-to-consumer eCommerce
  
• Own paid digital channels to drive DTC growth, including Facebook Ads, Google paid search, Youtube, and other ad channels, with the goal of growth and maximizing ROI
  
• Own acquisition, retention, and all e-commerce analytics (LTV, AOV, CAC) to maximize ROI and customer experience
  
• Utilize a data-driven approach to run marketing experiments, implement attribution models and KPIs/reporting systems to support business decisions
  
• Build your own team of 10+ people to fuel the growth of our DTC e-commerce
  
• Influence product direction – determine product needs and make adjustments to current products, pricing, etc. to grow the brand
  
• Drive a roadmap of channel optimization via creative testing, CRO, targeting refinement, and validate new channel opportunities
  
• Ideate new creative angles, strategize implementation, and lead a team to execute them

The skills you'll need:

A typical day in this role will begin with coffee, followed by coffee... and more coffee.

Once sufficiently caffeinated you’ll blend digital marketing, creative direction, strategy & management better than the best of them!

Digital Marketing

Marketing strategy: This isn’t your first rodeo*, you’ll understand how to critique messaging and content to always find improvements. (metaphorically, of course, they are cruel) 

Creative strategy: Applying the insights from data, you’ll ideate and pitch ideas for new creative projects; from general ads to full-length funnels.

Data analysis & analytics: You'll utilise a data-driven approach to run marketing experiments, implement attribution models and KPIs/reporting systems to support business decisions

Conversion Focused Designs aka CRO: The marketer inside you will know the importance of content hierarchy and the designer in you will know what looks good (and why)

Media buying: You’ll either be building and managing campaigns yourself (preferred) or hiring a pro media buying agency or freelancer to manage the day-to-day.

Creative 

Copywriting: The day to day, won’t involve ‘writing’ the copy yourself (maybe sometimes) however it will involve; setting the direction, tone and messaging. You’ll know how to offer constructive criticism and understand the anatomy of a sales message. 

Design: As with copywriting, you won't be pushing pixels, but you will be; ideating, setting direction, tone and messaging of designs. You’ll know how to offer constructive criticism and understand the anatomy of design principles. You’ll know how to communicate with creative teams and despise when someone says “can you just make it better?”

Brand: You’ll know why we need to protect the brand’s image and understand why that’s more important than short term success. 

Management 

Team: You’ll know how to manage, motivate and build a team

Project management: You’ll take the lead in managing the team to ensure content, promotions and events and delivered on time and on budget. 

Budgets: You’ll have experience in managing budgets across channels to maximise opportunities & ROI

Metrics: You’ll not only know what LTV, AOV, CAC mean, but you’ll also know what levers to pull and how to influence them. Both on and offline.

Our milestone roadmap for 2021:

• Launch into USA & UK markets early 2021
  
• Launch into Canada mid/late 2021
• Launch two new game-changing world-class products (in R&D)
• Build our small but mighty team from 5 to 15
  
  

To be a good fit for this role, you must have:

• 5+ years of relevant experience with DTC eCommerce marketing (Paid acquisition, marketing analytics, email* and web platforms* (*Klaviyo & *Shopify preferred)
• A strategic mind for branding, positioning and experience developing marketing strategies
• A good eye for creatives and experience in overseeing their production 
• Experience with Facebook Ads, Google Ads, and Google Analytics
• Experience managing six-figure monthly budgets
• Experience with Excel and the ability to use data to influence key decisions
• Grown a DTC e-commerce brand to 8 or 9 figures primarily via paid/social acquisition
• Experience and demonstrated ability to hire and manage a team
• Ability to be strategic and tactical – be able to zoom in and out, both manage a team and get in the weeds to make it happen 
• A growth mindset and an obsession with personal development and learning from the best brands and thought leaders
• A strong desire to build a network of other great practitioners
• Experience with customer retention (experience with consumable/subscription product is preferred)

Bonus skills:

• Hands-on experience managing 6+ figures (monthly) in Facebook ads

• Hands-on experience managing mid 5 figures (monthly) in Google ads

We hire the best, regardless of their location:

We believe flexibility in where you work leads to better performance and happiness. Performance and attitude is the most important aspect of this job, not clocking hours in the office or water cooler politics.

Want to set up a home office to avoid the morning commute and stay close to the family? Want the ability to hit the gym, surf or snow whenever you want? Fine with us. As long as you can work on an AU timezone, we’re cool with it.

In this role, Zoom, Loom and Slack will be part of your daily tool kit allowing you to do your best work asynchronously with the rest of our global team. 

Unlike other jobs, we don’t believe that what you do should dictate where you live.

We’re looking for people who can demonstrate they hold themselves to a higher standard in everything they do because with great flexibility comes great responsibility.

All this flexibility doesn’t mean we’re not a close-knit team…

For your first month, you’ll be working side-by-side with the CEO/CMO, and after that, you’ll have daily meetings and annual retreats to make sure we’re growing stronger as a team (we’re shooting to the Maldives for our next annual retreat *pending COVID).

We’re looking for people who can demonstrate they hold themselves to a higher standard in everything they do because with great flexibility comes great responsibility.

We hire characters, not positions:

We’re a small company with big aspirations, we work hard (and have a LOT of fun) while making it happen. If you have what it takes as an individual - in other words, if you’re a consistent high-achiever in everything you do in life - then you'll fit in well at our company.

What's in it for you?

Here’s your chance to get in on the ground level and build a global brand while receiving competitive compensation, performance-based bonuses, and the opportunity for equity down the road.

You’ll have the flexibility to choose your hours and can work from anywhere you feel most productive.

You’ll build a lead team of people who’ll support you and the business's success.

You’ll have access to world-class training/mentoring as you see fit.

More specifics about this role:

This role is a full-time remote position

• Remuneration will be based on the individual applicant’s experience
• Equipment: You will have your own physical hardware to allow you to successfully partake in the role.
• We will provide all of the required software.
• As a remote team member (working from home) you’ll have a suitable space to work from and enjoy working independently but also as part of a team.
• You’ll also have the freedom to work hours that suit your lifestyle. 
• Future growth: This is a really exciting role with a lot of scope for future growth and has the potential for equity down the track.

If this role excites you, we'd love to see your application!

How to apply:

No exceptions - in order to apply please provide the following.

1) Write a cover letter addressing the following questions:

 a) Why do you think you're the world-class Head Of Marketing we’re looking for?

Describe why you’re a consistent high-achiever. Give specific examples of past achievements and/or accolades related to your successes. (Treat this as an elevator pitch)

 b) Explain what you're doing work now and why you’re looking elsewhere.

 c) Describe your proudest achievement as a marketer.

 2) Create one document (PDF) that contains both your custom cover letter and your resume.

Cover letter first, resume second.

 3) Complete this questionnaire: click here to complete the questionnaire

 4) Email your custom cover letter & resume to [email protected]

 Ensure your email body includes the response to question a) from your custom cover letter.

 *PS: Use the subject line “[Full_Name], the Head of Marketing you’re waiting for”

Our Hiring Process:

Round 1) Submit resume & cover letter
Applications close: February 8, 2021

Round 2) Successful applicants will be asked to submit a short video answering a few more questions

Round 3) Successful applicants will be invited for an interview.

We’ll respond to all applicants in due course. Please do not follow-up as our service team are already swamped!